Proposal Writing

The key thing to proposal writing is to assume nothing, just because your audience (as in the commissioning editor) likes you doesn't mean they know anything about the subject that you have so intimately researched, studied, written reams of material about etc etc..

When you're trying to sell the idea on paper never assume they know as much as you - the key thing is this: "What's the hook?" - What do you want to tell in 1 to 2 pages that excites them, intrigues them and most of all makes them want to meet you so that you can sell your idea in person.   TV is a cruel world, commissioning editors love good ideas, they love to put their spin on them.  But remember this - what you think is interesting and riveting TV may actually bore them to death.  You have to be absolutely sure about your motives for making something be it financial or creative.  It's not just the commissioning editor who has to live with the idea for a year - you do too.